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Alicia on Dream Corner, London’s OnFM 101.4
Last month I was a guest at Dream Corner, a weekly radio show inspiring women of all ages to follow their dream and passion. The show, hosted by Viv Oyolu, airs on London’s independent radio station OnFM 101.4.
Viv and I had a lot of fun talking about social media and how Twitter, Facebook, LinkedIn and blogging can help small and local businesses promote their goods and services to a wider audience, creating a stronger community network.
I was pretty nervous about being on the radio let alone being interview for an hour! Viv made me feel really comfortable. That combined with being asked about a subject I’m passionate about meant the time flew by – it felt like we were on air for only a few minutes!
You can visit Dream Corner and listen to my interview with Viv here: Alicia’s Dream Corner interview
Oh, and look out for the short video of me and Viv taken literally minutes before we went live!
How It Gets Social
Towards the end of 2009 I was asked to contribute a short piece on the rise of social media networking for Creative Action Design’s annual, Ingredients.
At the time, innovative businesses were taking tentative baby steps into social media marketing – exploring, testing, figuring – some successfully, some not. Most were questionning how to measure success, and this question held the biggest debate, along with ‘how can we use this without it taking up loads of time?‘
Those questions still come up but as the success stories continue more businesses are willing to include social media into their marketing strategy. Small businesses are equally keen to adopt social media – worried that they will be left behind and enchanted by its popularity, low cost and accessibility.
Nearly two years later, social media has been accepted as an important (if not essential) marketing channel but despite things having moved on, the information in my article is still current. You can read it in full here: The Latest Trends In Social Networking
How I Set Up My Business: Woman & Home Magazine feature
I was recently lucky enough to be featured in Woman & Home, the national monthly women’s magazine, as part of their regular article called ‘New Directions‘. The feature includes inspirational stories of women who have changed their career direction or set up in business, and focuses on how they achieved this as a way to inspire others considering a similar path. I was asked to describe my story of setting up my virtual assistant business, Absolute PA.
Taking part was an interesting experience, and overall an enjoyable one. I’ve since received many emails from women motivated by the article to explore their own business opportunities. I’m honoured that my story has played a part in their inspiration! You can read the full article here: Woman & Home, April 2011