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Grab this! 3 point framework to promote your next BIG thing on Twitter
When promoting the launch of a new product, service or event using the internet you have almost limitless options to choose from.
You can really let your imagination run WILD with competition ideas, online parties and free workshops, and multi-guest summits. These are fun, rewarding and massively effective at drawing attention to your campaign.
Plus, they’re a low cost alternative to paying for ads.
(Let’s be honest here! Ads are hit n’ miss, expensive and don’t grab the spotlight you need to stand above the crowd of sameness in your industry, so let’s toss that idea aside for now…)
As well as these bigger, fancier promotional options, you can’t ignore the subtle ‘drip, drip, drip’ marketing activities that are crucial for a successful campaign.
These function as your steady promotional undercurrent. They’re the no-brainer, must do, consistent actions.
And, Twitter is one of the best forums to seed these activities.
Read on for my 3 x 3. A 3 point framework for using Twitter to promote your next big thing and why they’re so important.
I’ve broken these into 3 keys phases: before, during and after, plus included 3 actions you can plan to use for each phase.
(When mapping out ANY marketing activity, thinking of your campaign in these 3 phases helps make every aspect of your launch promotion a success and way less overwhelming).
Before
1. The sooner your start…
Don’t wait until launch day, start tweeting about your launch NOW! Spark interest and get people curious about what’s to come by tweeting snippets on what you’re up to during the planning stage.
We love to get an insight into the ‘inner workings’ of a business. And, this also gets your audience prepped for what’s coming. The more you tweet about it now, the more people are likely to hear about your main event come launch time.
2. Get Hashtag-tastic
Create your event hashtag (It’s worth me mentioning here that when I say ‘event’ it applies to a new product or service too. Even a shiny new website!). Having your own hashtag means others can get involved in sharing news of your event for you, and all tweets containing this hashtag will be grouped together.
If you want to get real fancy, use a tool like VisibleTweets.com or Storify.com to create a visual display of your hashtagged tweets.
3. Secret aid for promo stress relief
Take 30 minutes to create a bunch of re-usable promo tweets about the event itself. These can be pre-loaded into Buffer or Hootsuite and tweeted automatically during the pre-event phase.
Doing this ahead of time will give you much needed time + space, confident that people are hearing about what’s coming while you focus on other crucial areas of your event.
Remember, to ALWAYS include a live link in these tweets directing people to a web page where they can get more info.
During
1. Inner circle help
Enlist the help of your very inner circle to help spread the word about your event. Asking a handful of key friends who have a similar audience that will appreciate your event is a smart way to spread the news about your launch, getting your name out to a new bunch of peeps.
The key to leveraging this tactic is making it SUPER EASY for your besties to help you. The easier you make it the more help you’ll get. So, create and share a selection of ready-made Click To Tweet messages that they can just upload and go!
2. Recycle magic
Use these same click to tweets to self promote your own event. Just like in the pre-event phase – load ‘em up into Buffer or Hootsuite. This leaves you room to focus on 1:1 interactions and sparking interest during the crazy launch phase of your event marketing plan.
3. Subtle antidote to the selly-sell
With all the promotional tweets whizzing around you want to balance your tweets with juicy value content too.
Tweet blog posts and guest articles you’ve written on topics relating to your launch to demonstrate your expertise and knowledge. Sprinkle mentions and references about your event within the posts themselves.
Tweeting these is a subtle way of drawing attention to your event without appearing too salesy.
(You can even add a Click to Tweet within the articles encouraging your readers to tweet them too!)
After
1. Don’t stop me now
Phew! Your launch is over but this can be the prime time to leverage the interest you’ve built up during the pre-launch and launch phases.
Now’s not the time to sit back. Make good use of all the extra activity and buzz surrounding you.
Keep sharing what’s going on in your world. Continue to drip your behind-the-scenes snippets. Had amazing results? Tell us! Feeling overwhelmed with excitement and grateful for all the internet love? Let us know!
2. Social proof power
It’s one thing for us to tweet about our event and amazing results, but there is massive power in hearing others rave about it too.
Have you received a heartfelt review or acknowledgement? Tweet it! Continue to drum up interest, even though the event is over. Scarcity is a huge motivator, and it could be the push stragglers need to pay closer attention next time around.
3. Assess your progress
Take some time to look over your numbers. Gathering this info will help you understand what resonated with your audience or what didn’t work so well, so you can use this information next time.
- How many web visits came from Twitter during the launch?
- What blog article gained the most tweet attention?
- What were your most popular tweets in terms of opens and re-tweets?
- How many followers and increase in interactions did you achieve?
As I work my way through my 4th Twitter Brilliance launch, as well as the spikes of fun promotional activities, (such as my free training event and celebration on October 1st, the guest posts and interviews) that draw attention to what I’m doing, this constant promotion of Twitter activity is whirring away.
This keeps interest raised and puts me on the radar of more people who want to learn how to leverage Twitter for a better business.
Use the guide I’ve outlined above as a checklist for your next event (product or service launch…). Each time you launch you can re-use certain elements (like the hashtag and click to tweets) and once you have the framework, you can apply it to almost any launch.
You can find out more about Twitter Brilliance right here: TWITTER BRILLIANCE
Do you let a fear of technology stand in your way of success?
Can you relate to this..?
You work hard, putting heaps of effort and energy into building your business because you LOVE what you do, but you just can’t get the traction you need or meet enough of the right people that you want to serve.
And, you don’t know which direction to turn next because technology is a mystery – you think you might even break the internet!
This is how Rebecca Perkins felt before she joined Twitter Brilliance.
Rebecca is a blogger and coach, passionate about helping women through major life changes – particularly the challenges of midlife.
In just a few months after joining Twitter Brilliance, Rebecca went from struggling to draw attention to her Best Knickers Always blog, to finding the confidence to self publish her first book online.
And, now she is a published author, having been offered a publishing deal by Orion earlier this year to expand on her Best Knickers Always book – just a year on from taking Twitter Brilliance.
I was thrilled to chat with Rebecca about her incredible journey and how Twitter Brilliance was the starting point to her finding the confidence and right connections that would help her accomplish her dream.
All in an amazingly short space of time.
(Using Twitter went on to change her life and the lives of her family in ways that they could only dream of! All is revealed in the video below…)
Read on for her inspirational story. If you’ve ever felt the way Rebecca did, I think it will strike a chord with you.
Starting from a place of stuck-ness
Having struggled with a really tough period in her life, Rebecca turned to writing and then blogging as a way to heal herself and help others.
Yet – as what happens with most bloggers who aren’t blessed with instant blog fame – her Best Knickers Always blog wasn’t getting a huge amount of attention.
Rebecca knew she had to get out there but felt stuck – she didn’t know how.
Until, her teenage son encouraged her to try Twitter.
Like many solo business owners, Rebecca had dismissed it as a viable way to raise awareness for her blog and services. She was nervous around tech, and couldn’t see the value in it – rejecting it as a place for self obsessed celebs.
Yet, despite not being totally convinced, Rebecca took a tentative step by creating her Twitter profile. Then went no further… stuck once more.
The things that got her way
She was scared – afraid of the technology, and despite her blogging prowess, Rebecca felt a little shy.
She didn’t know what to do with Twitter. Confused about how to use it or how to behave. Unsure of the etiquette, how to get noticed and how to communicate there.
Rebecca was worried that she would make embarrassing mistakes, or that she’d have to be on Twitter ALL day long leaving no time for anything else in her life and business.
What changed?
I got to know Rebecca when she joined Twitter Brilliance. And, I asked her how going through the training changed things for her…
With the training being delivered over 4 weeks in small chunks it wasn’t overwhelming. It felt achievable. Simple. No huge leaps, no geeky tech speak – and Rebecca could immediately see results – right from week 1.
This increased her confidence. Rebecca no longer let the tech get in the way of what she wanted to accomplish. And she felt empowered to strive forward, certain that she was taking the right actions that would benefit her business.
She was no longer nervous about taking part in the Twitter community to help her move forward in business and life.
And, Rebecca always knew that when she needed additional support and advice she could turn to the other Twitter Brilliance members – other small business owners sharing similar experiences in the members forum.
Tune in below to hear Rebecca’s full story and how Twitter was fundamental to her incredible success.
(excuse my shoddy video editing – I figured that if I let my lack of editing skillz get in the way of posting this interview I’d be a hypocrite!)
What about you?
Do you dream of success but let fear of technology and putting yourself out there get in your way? When used strategically Twitter can help you achieve things you previously only imagined were possible.
And, with Twitter Brilliance you will learn how to leverage this powerful and free marketing tool to quickly achieve the results you wish for.
Find out more about Twitter Brilliance here