Outsourcing is one of the smartest moves a business owner can make to grow their business – everyone can’t be good at everything and there are only 24 hours in a day.
Finding a reliable resource who specialises in a business area where your strengths may not, or who can relieve you from time intensive tasks can give you the space to concentrate on driving your business forward, generating more income and business opportunities.
Online marketing is one of those areas, and with e-mail marketing being a highly effective way to keep in touch with your contacts and build a list of loyal fans for your product or service, it’s not an area you want to neglect. Not sure what tasks you can outsource to a internet marketing support specialist? Here are 10:
- Research and advise on the best email broadcasting system to suit your needs
- Help you devise a strategy for your email marketing programme
- Set up your email broadcasting account
- Edit and manage your auto responder series ensuring they comply with best practices (you want to keep your subscribers happy!)
- Set up a web sign-up form on your website so visitors can subscribe to your e-newsletters or free online product
- Design a professional looking e-newsletter template to match your brand
- Manage you e-newsletter distribution: editing, formatting, updating and appropriate scheduling to your subscribers and social media profiles
- Brainstorm headline grabbing subject lines to entice your subsribers to open
- Assist with content, include relevent anchor text links, images and social media links to make the most of your marketing opportunities
- Track the effectiveness of your campaigns by recording opt ins, opens, unsubscribes, click throughs and other important metrics
Having a strategy in place will help you get the most from your email marketing activities, and when implemented correctly can achieve great results. Delegating your email newsletter tasks to an Intenet Marketing support specialist who understands the components behind a successful email marketing campaign, can give you one less business task to worry about. What’s more, you’ll be keeping in touch with your contacts and wowing them with your expertise with minimal effort. Now, wouldn’t that be nice?
