One of the best ways to increase your website traffic and boost your credibility is through internet article marketing. These days, having a website or blog is probably your most important marketing tool but that doesn’t mean the right people will see it. You have to let people know about your business and get it seen among the millions of others on the internet!

Submitting articles to an internet article directory is one way to achieve that. Free to use, it places your content in front of a potential audience of millions, driving them back to your website eager to find out more. I’ll explain how…

An internet article directory is a content provider. A source of pre-written articles where others can find content to publish on their own websites, blogs and newsletters on any given subject. This is a strategy used by many magazine style websites (or e-zines) looking for relevant, well written content on a regular basis.

By submitting your articles to these directories, you are giving permission for your content to be used by other publishers. This means that not only is your content available to read by visitors of the article directory, but if it’s picked up by other websites too, it will be read by their readers  – essentially expanding your reach even further.

Sounds great but how do they know it’s my article?

All article directory submissions include a resource box. This is an area where you can tell readers who you are, what your business is, and leave those all important links back to your website, blog or other chosen resource such as an e-book or white paper. The resource box is included with your article which must be re-published in its entirety accrediting you as the author. When you use the resource box correctly it increases the number of important back-links to your site and allows readers to easily find out more about you and directs them back to your website via your published article.

Article marketing is a great way to quickly increase exposure and build credibility. Thinking of writing a book? Article marketing is an ideal way of letting people experience your talent and building trust before you publish.

But I haven’t got the time to write more content!

If you are already writing content in the form of a blog or reports on your website, these can easily be repurposed for submission to article directories. And, if you outsource to an internet marketing support specialist, this process can be managed for you as part of your online marketing support.