If you write a business blog I bet you run out of article ideas sometimes.

So how would you like a steady stream of topics that you could always call on?

And, supposing you could be absolutely certain that these blog topics would be of interest to your customers, clients and prospects too?

 

 

I have a fool proof way of finding blog content finding me. It’s no secret and it’s really simple.

I bet you can see this tip nestled in every ‘where to find blog post ideas’ article that litters the web. The thing is, in those list posts it’s very easy to gloss over this source as just another idea when I think it deserves more acknowledgement than that. So, let me tell you a story that demonstrates how it works…

 

Some time ago, I was mentoring a client on how to use Twitter effectively. She wanted to find more customers and build the visibility of her local business. My training and mentoring service includes unlimited email support so clients can fire any question at me exactly when they face it, and I can get back to them straight away.

One Friday afternoon I received a one line email from my client asking this question:

What does #FF mean on Twitter?

I spent 5-10 minutes writing out my response explaining in detail what this weird code-like language meant. As I was doing so, I remembered back to my first days on Twitter when I wondered what #FF meant too. And all the tweets I see every Friday asking the same question. Then, I remembered how many times I see #FF shout outs done badly each Friday. Sometimes on other days of the week too (I guess every day is a Friday to someone??)

And I thought: this would make a great blog post.

So, I took the body of the original email I had sent my client, added to it along with some picture examples showing good and bad #FF shout outs and posted it on my blog. It’s since become my most popular post consistently driving thousands of visitors to my website every month.

 

 

A lot of my blog posts are answers to questions I’ve been asked by clients, prospects, Twitter or Facebook contacts, readers of my blog or subscribers to my weekly social media tips.

I bet there are certain questions you get asked by your customers and prospects regularly too. These are the ones you want to start with. I actively encourage questions because I realise that by asking my audience what they want I will be more equipped to deliver material that they are interested in. Infact, I’ve got so many ideas I haven’t got time to write them fast enough but I never have to worry about finding something to write!

Here’s the #FF article I’m talking about in this post, and here’s another popular question blog.

Do you have a social media question you want answering? Pop over to my Facebook page and I’ll answer it!