I’m certain we’ve all heard phrases similar to “it’s not what you’ve got, it’s what you do with it that counts” and I can tell you, I 100% agree. It’s about content, right?

Do less, do it well

I was talking to a client recently who wanted to create 3 blogs a week – I LOVE the enthusiasm and applaud her for that but that’s a big commitment to take on and unless your blog IS business it’s not the best use of your time.

Take the example of high end luxury goods, Hermes don’t produce 100’s of different styles of bag, they do less, they do it well and they do it expensively!

Producing loads of content isn’t the answer to getting exposure for your business – it’s in the promotion.

Work it, baby

So, your time would be better used writing 1 shit-hot article then promoting the H out of it. Sharing regularly on social media (not just once), your business network and subscriber list (you know what I think about having one of those), plus enlist the help of your community to share it for you so that you can reach as many people as possible or try guest posting.

Tip: Every time you write your blog for example think of 3 different social media headlines to go with it – it takes minutes and already you’ve got 3 times the exposure from the same piece of content.

Right under their noses..

Fantastically written blogs which give value to your clients, set you up as an expert in your field as well as showing your personality are, it goes without saying, gold.

I’ve written before about how to make them easy to find and how to keep people reading them.

But as well as that you want to be putting it out there where your regular peeps can see it without even having to look for it. Let’s recap what that means:

• regular sharing on social media
• guest posting
• enlisting the help of your community to share it for you so you can reach as many people as possible
• sending fresh new content to your list regularly (you can get mine here *wink*)

It’s not a dirty word

Promotion doesn’t mean you have to beat people over the head with your latest offering and it doesn’t have to be annoying.

It does have to be about making your content work hard for you, after all you worked hard for it. With a few tweaks the same blog can work for you on different platforms and for different audiences.

There’s not much point in having 3 blogs that no one reads because you haven’t had time to promoe them properly, right?

Kerching!

The time you save by creating less will mean you have more time to focus on client prospecting activities that will get you more immediate results cashflow-wise. That’s always welcome, not to mention necessary and working with your clients is (presumably) what you really love doing.

Over to you

So go back to your blogs and write 3 more headlines you could use with each one, then schedule them to be posted over the next few weeks, let us know in the comments below how you get on.