Blogging is a great way of reaching out to prospects. Targetting your blogs to your audience as part of your online marketing strategy can improve brand awareness, establish credibility and provide a platform to build loyal relationships with your prospects. In addition to these great benefits, blogging can help you gain further exposure through the use of relevant keywords and creating fresh content (which the search engings love) pushing your blog or website further up the SERPS (Search Engine Results Pages).

Most business owners I meet have no trouble creating good content. They are brilliant at what they do and passionate about their area of expertise, happily spending hours talking about it. Often, by not blogging efficiently (if at all) they are missing an ideal opportunity to get their ideas heard by a wider audience and establish themselves as experts because they lack the time, or interest in doing the ‘techy detail stuff’. That’s were a outsourcing can help. I’ve listed below 12 ideal blogging tasks you can outsource to an Internet Marketing support specialist:

1. Setting up your blog – whether hosted, self hosted or integrated in to your website
2. Help create a blog action plan and schedule to keep you on track
3. Upload, edit, proofread, format and schedule your blog posts from written text or dictated for transcribing into written word – especially useful if you prefer talking than writing
4. Embed video and podcasts – a great alternative if you prefer verbal communication, it also provides variety of content for your audience
5. Source and add appropriate images to include in your blog
6. Brainstorm interesting headlines to get more people clicking through and reading your blogs
7. Optimise the content for SEO, by adding keywords and anchor text
8. Categorise your posts, add tags, description and title page tags – all great for SEO
9. Post your blogs through blog directories (including podcast and video directories), social networking and bookmarking sites to maximise exposure
10. Approach other bloggers or niche websites for guest post opportunities
11. Moderate blog comments to create an interactive blog where people return again and again
12. Repurpose your content and submit to article distribution sites for greater exposure

Blogging doesn’t have to be an everyday activity, but it does need to be consistent. This is often the hardest part (I know this from experience often leaving months between blog posts, but that’s now in the past!). Having an someone helping you manage your blog can help focus your activity and take the pain out of the blogging process while you reap the rewards and focus on growing your business opportunities.