In January, I didn’t set a one-word theme for the year like I’ve done in the past. And, when I have done, I’ve never declared it. I kept it to myself. Otherwise I would be linking to that previous post right here (genius blogging tip for you there, babes!)

But, as my year has unfolded, I’m finding that there is a mantra that’s working for me, and I want to share it with you…

Because, I’m hearing from a lot of people who have AMAZing business ideas worth shouting about that are keeping quiet.

They don’t want to declare them to the world because they think that doesn’t jive with their big hearts and service-centered businesses.

They want to stay in the shadows, let their services speak for themselves rather than shout out about them. Hoping that those people who need them will find them anyway.

They LOVE what they do and want to help others above purely making money. In the process, they’re not taking care of themselves by creating a stable income. And that’s no good to them, their families or their clients.

They know they’re brilliant, but worry what other people will think if they put themselves out there on show.

Even though they KNOW that active marketing is a whole lot more effective that being passive. And the negative opinions of others don’t matter anyway.

Somehow, paying for expensive ads, putting leaflets in coffee shop windows or through letterboxes, paying fees for directory listings, buying a stand at a conference or going to networking events is more acceptable to them and less ‘in your face’.

And mostly, less effective…

If you ever feel this way and it’s getting in the way of finding clients and growing your business, then you need to know this…

WE ALL FEEL THIS WAY SOMETIMES!

Yet we post that update, write that blog, record that video, make that call, send that email anyway…

That’s why, this is my mantra.

Anytime I think;




• They might not like it

• No one will listen

• They’ll think I’m stupid

• They won’t ‘get’ it

• They’ll judge me
• 
It’s all been said before



My internal response is: ‘And, that’s OK.‘


Then, I do it anyway.

Are you looking to create a transformation?

A mantra is “a word or group of words that is considered capable of creating transformation.” And, these 3 little words transform STUCK into ACTION. But it’s not always enough.

Helping my clients feel confident about their messaging, and navigating the do’s and don’ts of modern marketing to achieve more success is the unseen part of our work together. And, it’s usually this that stands between them and what they wish to achieve. Want to know more?