No question. Facebook is great for raising the profile of your business. The thing is, many of the actions you make can only be done as YOU – your personal profile.

Like these ones:

• Posting on a personal profile
• Commenting and networking in Facebook groups
• Commenting on a Facebook event page

Sure, it would be really cool if you could use your page to do these things but there are good reasons why – mainly to stop the average user being bombarded by annoying sales pitches from other biz pages.

(How annoying would it be if Coke could post their latest promo on your personal profile, eh??)

The best way to create a Facebook biz page is by using your personal profile to do it.

Doing it this way gives you loads more admin options to manage the back end of your page, plus you can promote your biz page through your personal interactions.

And, dear friend, it’s time to get over the lame excuse that ‘I don’t want my friends to see me on Facebook’. 

What’s more important to you? A healthy flow of interest in your business or whether your old pal Sandy from year 8 wants to be your Facebook friend??

Anyway, I digress…

When using Facebook marketing, taking part in conversations from your personal profile naturally brings more attention and visibility to your business. And, there’s one action that will make these interactions go much further:

Add your business details to the work section of your personal profile.

That’s it!!!

When you do this it adds a direct link to your Facebook business page, which means:

Personal contacts (including those you meet in groups, on event pages or during online or in-person events themselves) can easily find your business page, and that can lead to more biz opportunities for you.

Imagine this for a minute…

Do you see how much easier it would be to attract paying clients if she had just added this one simple piece of information to her personal profile?

Wait! You need to know this too…

Don’t worry, connecting your personal profile to your page in this way does not mean that;

• your personal contacts will automatically see your page updates – they have to Like your page to get these
• your business page contacts will see all of your personal updates and interactions – you have to be friends to do this (and you have to accept their friend request)

Make it happen!

• From your personal Facebook profile click on the About link just under your profile picture
• Select [Edit] and add the name of your page in the space provided

Hint: If it doesn’t recognise your page name try pasting the full url in the box instead

• Add your Position

Hint: It doesn’t have to be ‘works at’ add something more compelling like Head Fixer, Dream Maker, Superhero sidekick - or anything else you like!

• When finished select [Done Editing] to save your changes

The information will show in your personal details with a live link back to your business page.

Super bonus feature: Whenever you comment on Facebook, your page details will also appear when your name is scrolled over using a mouse. More very cool visibility for you!

I share many more tips like this inside From Facebook Likes to Quality Leads, my self paced training designed to helping you create a Facebook presence that makes an impact to your bottom line.

It’s packed with smart ideas that will take your Facebook Page from lonely dustbowl to converting your fans into hot prospects and paying clients – in just ONE day.

Over To You:

Have you made a small change you’ve made to your Facebook page that’s made the biggest impact? Share your insights in the comments below so that others can benefit!