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Who’s calling the shots in your biz?

posted by Alicia in Strategy Stuff

Who's calling the shots?Did you read my recent blog about being a giver and guaranteeing your clients’ satisfaction? It’s all about going that little bit further to put a smile on your clients’ faces.

But what about you and your satisfaction?

We begin our start up businesses with such excitement. We want to please, to succeed and to grasp every possible opportunity that passes with our eager little hands.

But…

We can carry on this way for a little while, taking every bit of work we come across, trying to please EVERYONE and do EVERYTHING, even if it’s not strictly what we imagined doing in the beginning – the client wants it, so we do it, right?

But eventually we are presented with a choice…

  1. continue stuck on this path serving others at all costs. Often to the detriment of all else – your health, wealth and happiness – until your initial enthusiasm is sucked dry, replaced instead with a nagging feeling of ‘Is this it?’
  2. learn from each interaction. What feels right, what doesn’t, who you want to work with, the projects you enjoy, how you want to work, what you’re prepared to accept, and what’s a deal breaker

Many of my clients come to me when they are at this crossroads. They are worn out. Their energy tank is empty, and they are nervous about what this actually means for their future.


If I no longer love my business what else is there?


I’m going to tell you exactly what I tell them….

Be picky

How many times have you agreed to a project only to resent it mid-way through because it’s more work than you thought or isn’t really what you want to be doing?

Or, agreed to work on a specific day and when that day comes you wish you hadn’t.

Or, your client is more challenging than you thought (shoulda listened to that nagging feeling from the beginning!), and you’re pissed because you feel like you haven’t charged enough.

Sucks right?

Next time you’re faced with a decision whether to accept work, check in and be honest with yourself. What’s the balance between how much you want it vs what it’s worth to you (in time, money, effort, stress) then base your decision on that outcome.

Have faith that by turning away projects that aren’t a perfect fit, you’re allowing room for something else that is (seriously, I see this at play often and it’s happened for me several times).

Say no

If it doesn’t get you juiced up, say no. You owe it to yourself and your clients. What’s more they’ll respect you for it. Also, it’s a chance to open the conversation – there may be a way to compromise or agree on something that you’re both happy with.

Learn and adapt

Saying no to work isn’t easy, in fact it’s totally unnatural at first.

We’ve ALL taken on clients or work that we should have said no to. We can get internally frustrated with ourselves for doing so, then repeat the same pattern the next time. The key is to remember how crappy it felt, be true to yourself and stop yourself repeating the pattern next time around.

Learn what you DO love doing and what your genius zone is.

(Hint: it’s usually that thing that feels soooo easy and fun you almost feel bad charging for it)

Don’t feel like you need to keep taking on work you don’t love just because you thought that that’s what you would do in the beginning.

Choose the right path

YOU are the boss of your business. YOU make the rules and you choose which direction to take it in. Make sure it’s the right one for you, and if it isn’t, change direction – it’s your choice!

Your clients are looking to you to maintain the level of service, support and guidance that attracted them in the first place. Plus, they want to get the best of you – and you can only deliver your best when you’re jazzed and excited. And THAT’S the feeling you started your business for!

So think about projects that have excited you, what did they involve? Who was the client? What did you deliver that was so great? Then go after that work and ONLY that.

Over to you

In the comment section below, share your answers to these questions:

  • Do you suck at setting boundaries?
  • Are you worried that by doing so you’ll lose clients?
  • Or, have you stood firm on your boundaries and been pleasantly surprised by your clients’ reaction?

Let us know your experience so we can inspire and learn from each other!


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  • 25 April 2015 by Caroline Hearst

    Very useful post Alicia, thanks. It is something I struggle with especially as there sometimes grants to do something just ever so slightly different to what I feel is best, as you say it is essentially a judgement call whether to go down a new path you weren’t aware existed, and I agree in the end after looking logically at all the pro’s and con’s the thing is to follow your gut.

  • 25 April 2015 by Hanna Cooper

    Alicia, I love this post for many reasons, including that describes where I am exactly – refinding my sweet spot! One thing I’ve found about “no” is that every time I’ve turned down a project, client, job, etc., a better one always shows up – it’s kind of crazy how it works. Not like in the next 2 minutes after a no, but usually within a couple of weeks. Saying no leaves space for the real fun & easy work you’re describing. Thanks for the shot in the arm!

    • 11 May 2015 by Alicia

      YES! That happens to me often, and I’ve seen it happen for others too. I love how that works like magic. You just have to have faith that it WILL happen. Thanks for stopping and sharing your experience. X

  • 28 April 2015 by Heather

    Ooh, Alicia, you could have written this post about me, as this is the year I have started to say ‘No’ to all of that work that I was doing out of fear (of not having any money)! I have been here and have the t-shirt and can absolutely say that you are 100% right. I have had clients that I’ve given a ridiculously low rate to who have ended up being a royal pain in the a** and other work that makes me want to bang my head off the table. I think when you first go into business, unless you have a tonne of cash behind you, it’s inevitable that you will end up taking on some clients that you don’t want to (in order to feed yourself!) but once you become more established a) you get a sense of what that feeling in your gut is really telling you and b) you know you will win other work because you have before so it becomes easier to turn stuff down. I now have a savings buffer that it’s my intention to NEVER touch but does mean that I can make that decision to say ‘No’ without going into a tailspin panic about paying the bills. I also have lots of contacts that I can reach out to now that I’m more established – and word of mouth has been essential in building the business so that helps too. Thanks for the post!

    • 11 May 2015 by Alicia

      Hey Heather, thanks for your comment. I’m so glad my post resonated with you! Sometimes you have to go through the process of figuring out what you don’t want to do to find out who you do want to work with, and what boundaries to put in place to protect yourself. It sounds like this is what happened with you. Congrats on figuring that out and exercising your ‘NO’ muscle! :-)

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