Blog

How to connect with Journalists on Twitter

posted by Alicia in Twitter

Have you ever wondered how to connect with journalists and influencers using Twitter? Or, what to do if you tweet something you shouldn’t?

Then you’re going to love this!

This week I had the pleasure of chatting with Brigitte Lyons of Unfettered Ink for my Twitter Brilliance programme.

Brigitte is a PR specialist for indiepreneurs and works exclusively with people who are at a breakthrough moment with their projects, and helps them spread their message far and wide.

Brigitte, like me, is a BIG fan of Twitter, so I wanted to get the inside scoop on how she uses it in her business.

In the full interview Brigitte explains

  • a perfect example of how she leveraged Twitter to connect with a top influential blogger bringing more exposure for her business
  • her number 1 go-to resource for finding journalists
  • whether it’s ok to pitch journalists on Twitter
  • what you absolutely must not do when connecting with journalists

You can watch that inside my Twitter Brilliance programme.

Watch the preview to learn:

  • how Brigitte went from ‘baffled’ to ‘hooked’ on Twitter in just a few weeks driving huge growth for her business
  • how Twitter has changed the world of PR to the advantage of small business owners
  • how she builds relationships with journalists and influencers using Twitter
  • why it’s time to make those influential connections right NOW
  • what to do if you make a faux pas on Twitter
  • one thing to ALWAYS remember when using Twitter

I know what you’re thinking…no – we didn’t arrange to wear matching colours before we spoke!

Find out more about Brigitte’s services on her website Unfettered Ink, and sign up for her fabulous PR ideas for busy people

Get your actionable online marketing tips, delivered to your inbox each week - for free

  • 1 June 2012 by Kat

    What a great interview, thank you for sharing such valuable insight into PR and how to leverage both Twitter & PR to get more attention to my business! I especially love Brigitte’s explanation of what press can do for small businesses: “The press can serve as a megaphone for small businesses.”

  • 8 June 2012 by Maria

    Hi, Great interview. However, it was dissapointing as I thought I would learn something from it but I just heard what we already knew aboout twitter.

    • 16 June 2012 by Alicia

      Sorry you didn’t enjoy the interview. If you didn’t learn anything new, maybe you’re better at Twitter than you think?

  • 27 June 2012 by Katie Saxon

    Loved the point about following journos early – I hadn’t realised there could still be big guys with small followings! Definitely one I’ll be investigating (although I can’t imagine there are many techie/marketing PR types who still have a small following)..

Leave a comment

Did you know commenting on blogs has at least 5 benefits?
Check out my blog about it here!