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How To Use Buffer To Simplify Your Twitter Marketing

posted by Alicia in Twitter

This is a guest post by Alyssa Aldersley. You can read more about her at the bottom.

I’m a bit of a cheerleader for Buffer. I’ve been a user of the app since it was first finding its feet so I feel a bit like a proud mama watching so many people realise how helpful it can be.

When Alicia wrote her awesome post How To Save Time On Your Twitter Marketing by using Buffer, I wanted to share with you some of the new tips and tools that are making my experience of tweeting with Buffer even simpler and faster. Here goes.

Sharing Is Caring

Chalkboard - sharing is caring(image: Patrick Herrera)

I wouldn’t consider myself a curator or prolific tweeter; I’m a small business owner who can’t help but love reading about productivity, getting things done and any geeky tech/apps/processes that help with that.

When I find an awesome article I want to share, I’m aware it might either be the wrong time of day for anyone to notice, or I risk flooding my followers with a bunch of links in quick succession.

I therefore have two choices:

  • be invisible and/or annoying, or
  • try my best to reach my followers in the best way possible by using a scheduling tool of some kind

Some people consider scheduling to be spammy and robotic, however I think it’s kind of smart.

I don’t want to be that annoying person who floods you with retweets, and I also want to know I stand a chance of being heard. I’m close friends with my social alerts so conversation is never too far away should you respond to something I post!

If This, Then Buffer

If you’ve reached this far and agree a little scheduling could help you to manage your online presence a little better, let me share with you the newest app in my Buffer toolkit: ifttt.

ifttt to Buffer recipe

ifttt [like ‘lift’ but without the ‘l’] takes the simplicity of Buffer one step further by allowing me to create actions for triggers – if I do this, then that happens. Something ifttt refers to as recipes.

Here’s just one example:

I’ve created a recipe so each time I mark a tweet as a favourite, ifttt responds to that trigger and gets busy with the action of loading the tweet into my Buffer as a ReTweet (RT). So now, when I want to RT something I’ve seen in my own timeline, I simply click on ‘favourite’ and job done.

Have a peek here for even more ifttt recipe ideas – the possibilities are nearly endless.

How Well Do You Know Your Audience?

As well as being a geek for productivity, I’m also a bit of a geek for analytics (can you sense a theme here?).

Another new bit of kit I’ve been tinkering with lately is SocialBro. Only this morning I tasked it with analysing when my followers are online and pushing those refined timings to my Buffer settings at the click of a button. Perfect integration.

SocialBro best time to tweet 610

There are certainly many apps and many Twitter clients out there but wins it for me right now. It’s super simple and it’s evolving with new features and collaborations all the time. Happy Buffering!

About the author

Alyssa Aldersley is a sidekick to superheroes and uses her superpowers to virtually assist other small business owners through her business, sidekickva. She’s passionate about productivity and getting things done and works hard to ensure her clients are able to swoosh their capes. Connect with her on Twitter as well as on Facebook.

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  • 13 August 2012 by KSingh

    I have been using Buffer for a few months now and I have been quite impressed with it. I use it in conjunction with HootSuite. Although Buffer has become my main way to post to Twitter, LinkedIn and Facebook, I have decided to continue to use HootSuite as it can fetch content from my Blog’s RSS feed automatically and also as it is one of the first tools to support Google Plus.

  • 23 January 2013 by Julie

    I love the way Buffer works. It makes it easy to schedule stuff I find online during the day as well as my own posts. Totally worth every penny!

  • 26 June 2013 by How To Get Your Twitter Stuff Done | sidekickva

    […] Well, if that sounds like you, you might like to hop on over to read my guest post at aliciacowan.com where I’ve shared a couple of my tips and tricks for getting your Twitter stuff done. You can read the full post here: How To Use Buffer To Simplify Your Twitter Marketing. […]

  • 18 March 2014 by Traveling Couple Finances - We Travel and Blog

    […] Photo  credit: Alicia Cowan […]

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