Blog

How to deal with Twitter overwhelm

posted by Alicia in Twitter

Are you drowning in tweets?

In the beginning, when you’re following 50+ people (which isn’t a lot), it’s tempting to read every single tweet that comes in to your stream. You feel obliged to, just as you would read every email in your inbox. There’s so much good stuff being shared you don’t want to miss it!

Overwhelmed Twitter bird

And this good stuff is jumbled in with the not so important tweets – things that you have no real interest in. But you want to keep following because:

(a) that person is your friend
(b) they send other useful tweets
(c) you want to keep up with them for a valid reason only known to you
(d) they’re following you

By the way, (d) is not a valid reason to following someone on Twitter, especially if you have no interest in them and they tweet nonsense. Go on, unfollow.

The good news is with regular use the overwhelm subsides. You realise you can’t read everything, it’s unrealistic and stressful. You let it go, follow more people, get in to skim reading your stream, but inevitably miss important updates. So what’s the answer?

Activate the Twitter filter feature!

The best way to filter your Twitter stream is with Twitter lists. You can add profiles into categorised lists created and organised by you. These can be public (everyone can see and follow the list), or private (only you know the list exists). Important: You don’t even have to be following someone to add them to your lists so you could keep tabs on someone without them knowing or choking up your stream. Handy. And, yes I admit a bit sneaky too. ;)

Lists also make pinpointing users or information on a particular topic really quick and easy saving valuable time and helping you keep your use productive and focussed.

Here are some creative ideas for lists

I’ve got resource lists, friend lists, client lists, VIP lists, event lists with attendees of conferences, mastermind lists, even seasonal lists which become my focus at certain times of the year but serve no interest the rest of the time. (For example, each July I turn in to a crazed Tour de France fan. My TDF list feeds my habit for one month without clogging up my stream the rest of the year).

So now you’ve got some ideas to chew on, how about putting some lists of your own into action? Remember, if you want to be keep your eye on the Twitter gold and build a great community you’ll want to get your stream organised. You can find your list options on your profile and home page.

Do You Want To Be Brilliant On Twitter?

My Twitter Brilliance training programme is where I share honest, achievable and must-know methods for boosting your business using Twitter. No BS. Find Out More!

Join the priority list to receive details and more Twitter goodies the moment they’re released. Get On The List

Never ever miss another update! Sign up for your free modern
marketing tips here...

  • 3 December 2011 by Jen

    Thanks, Alicia! As of now definitely waving, not drowning!

  • 6 December 2011 by Lubna

    Thank you – this is exactly what I needed to know :-) Even in my early days on Twitter, I’ve has some overwhelm – I am following someone who is a prolific tweeter – sometimes clogs up the whole page – I’m guessing from this, that I could put him in a list of his own? V best Lubna

  • 27 February 2012 by Sally Mayor

    Thank you for another brillint tip. I’ve been on twitter for a few months and it definitely becomes overwhelming all of a sudden. I’ve been ignoring lists so far so it’s time to embrace them… : )
    Sally.

    • 27 February 2012 by Alicia

      Thanks Sally. It will make your tweeting a lot easier (and more strategic) – it’s definitely the way to go! :)

  • 4 May 2013 by H.S. Palladino

    Thanks for great posting! Just what I was looking for!

  • 22 March 2014 by How Flipboard Saved My Twitter(ing) | Don't SWETT it Solutions

    […] I went to the app, and immediately feel in love. Flipboard combined with Alicia Cowan’s post, How to Deal with Twitter Overwhelm, has made me rediscover my love affair again. Instead of actively following everyone, I now […]

Leave a comment

Did you know commenting on blogs has at least 5 benefits?
Check out my blog about it here!