You’ve written your blog, spent time on the format, made sure you’ve linked to your other content, and tidied up your SEO so that the people who need and want to read your carefully crafted words can find them.

Next, is to post your blog on social media…

So what do you do?

Copy and paste the link into your social media update, type “hey, here’s my latest blog!” in the comment box, hover your mouse over the post button, cringing a little inside and feeling a bit embarrassed about it all?

We don’t want that. No way, Jose!

You know I love to share how doing something realllly simple can make your content work really hard for you?

Well here’s another gem for you that’s gonna take the ick out of deciding what to write when you post your blog on social media. And, it will save you time in the long run.

What’s more, it will make your posts more compelling, encouraging more people to click on your link to read it. Which means more of the good stuff: web visits, exposure, interest, Google rankings, enquiries, CLIENTS..!

Basically, more bang for your time-and-effort-buck.

After all, that IS why you’re writing blogs and using social media, right?

When I wrote recently about doing less and doing it well I mentioned sharing your content regularly on social media and I suggested that you think of three social media headlines to go with your blog posts.

Hands up who skipped homework?

No pasa nada (that’s Spanish for no problem).

More readers?

I know that if you do this, you’ll see a big difference in your readers and engagement. I’m passionate about giving you the tools you need to make your business work for you. I do it myself and I’m going to let you in on how.

Take my recent blog post Nail this and readers will flock to your blog, all about blog headlines.

I COULD share it with just the headline. It’s attention grabbing for sure BUT a headline doesn’t really give as much personality as I’d like.

And, adding personality into your business is what makes you stand out from the crowd.

Let’s experiment. If you were on Facebook and saw the following posts, which would you be more likely to click on:

This one….

Or this one….

The reason that the second is more enticing is because it’s in a chatty, conversational style. In the same tone that you might use with a girlfriend over one of the cocktails you’ve just made (with the extra gin).

You want to be making friends, not shouting orders at your ideal clients!

And it gets better…

And the good news is you don’t need to think up even more new content – all you need is right there in the blog itself – tweak some of the words for context, add a call to action and you’re good to go.

Here’s another example from the same blog:

It’s so flippin frustrating when you’ve got a great blog but no one is reading it. I’ve got one thing to tell you about that PLUS one the best resources on the topic by a professional blogging master.

Click below to get it all.

No new content, it’s only what’s in the blog but reworded in a more enticing way.

Solve your clients’ problems.

When you’re looking for content to pull out to make these little gems try and look for where you’ve mentioned your ideal clients’ frustrations and worries. For example (same blog!)

If your blog gathers more dust bunnies than comments and shares, I bet you’re not nailing this one thing. It WILL get you more readers.

Click the link to find out what it is.

Many of my clients come to me looking for more exposure (check out this mega example). They are frustrated and don’t know how to get their blog in front of their clients or anyone for that matter!

By telling them that I can help with the problem of low engagement or reader numbers I’m solving that frustration.

Recycle.

Social media posts can and SHOULD be re-used! Store them for later – here’s how I do it. Then you can keep posting your blogs over and over with no fear of being a broken record or creating a snooze-inducing repetitive social media feed.

And why it’s important: because it saves time having to figure out what to write, you’re not reinventing the wheel or staring at a blank screen each time, and it removes the posting an update obstacle.

Your turn.

So this week NO skipping homework! Go to one of your blogs and look through it, pull out the reasons WHY it’s going to help your ideal client, WHAT problem is it solving?

Use what you find to write your social media headlines – aim for 3 and comment below to let me know how you get on – include a link to the blog if you can.

If you’re ready to get much, much clearer on your blog and how you can use it for the biggest impact join me for a single strategy session.

• We’ll work on how you can get the most out of your content.
• We’ll explore what to write that will appeal to your prospects and clients.
• We’ll cover the absolute essentials you need to include in your blogging plan.

And that means your blogging will work smarter not harder – just as you will be too.