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What I REALLY think about blogging (you’ll be surprised!)

posted by Alicia in Blogging & Content

What I think about bloggingBeing in the business of modern marketing means I write a lot:

  • Blogs
  • Guest blogs
  • Sales pages
  • Website copy
  • Marketing emails
  • Training and workshop scripts

Writing takes up most of my working week, fo’ sure.

But, can I tell you a secret?

Writing is not something I love to do.

Before I started my business I hadn’t written much more than a shopping list since I left school.

  • I never journaled or kept a diary
  • I never wrote letters – I’d call instead
  • I didn’t have to write proposals in my previous employed life

But when I started working for myself I needed a low cost way of telling prospects what I do, building trust with them and reassuring them that I was worth investing in. And, I wanted to reach as many as I could on a global scale.

So I started blogging. Writing a weekly article on my website that I could share on Twitter.

Because I knew that in modern business a blog is one of the most powerful pieces of free marketing at your disposal.

Each article lasts forever on the web, and continues to build your exposure, bringing more people to you long after it’s been written.

For me and my clients, it continues to be one of the most effective ways of building relationships – with website visitors, prospects, associates, and paying clients. 

Plus, it’s brought me plenty of free PR and exposure.

  • I’ve been quoted in books
  • invited to speak at events
  • interviewed for podcasts and national magazines

and, listed as an influential marketing blogger in not one but two polls.

So, although writing is not something I love, I’ve stuck it out because it’s a brilliant business building strategy.

I talk more about this in my free audio training Your Modern Marketing Makeover. (Not listened in yet?? Get it here!)

I’ve found ways to make blogging easier. Mastered strategies and techniques that save time without cutting corners.

So that my blog remains a lucrative way of bringing fresh clients and opportunities into my business now and in the future.

I’ve written a lot of blogs on a variety of subjects to help you understand how to grow your business, make more profits, and create more freedom in your business day using the internet and the tools it provides us.

I’ve brought some of that advice together right here! Depending on what help and encouragement you need in your business right now, dig in and enjoy…

Alicia signature

1. If you feel like hiding away or giving up…

Wait! Take a deep breath, grab a cuppa and read this and this and this. It will help.

2. If you’re looking for a inspiration…

Check out this selection of some of my favourite business marketing reads these.

3. If you’re struggling with getting all of your shit done…

You need some structure and planning help! Here are some ideas for you here and here.

4. If you need to get yo’self organised…

Take a look at these resources I’ve compiled here and over here (I LOVE them!)

5. If you want to grow your profits using the internet…

You seriously need to get your email on! Read more on that here and and PLEASE, whatever you do don’t do .

6. If you’re thinking of getting someone to manage your social media for you…

You’ll want to consider what I’ve written here first so that you avoid the many traps and pitfalls.

7. If you think Twitter is a waste of time…

I’ve got a coupla things that you’re going to LOVE. This will save you loads of time and this will change your mind (especially if you love Ryan Gosling. Hhmm!

D’you need some help?

I know that blogging isn’t always easy. Sometimes it sucks. When I started out I worried about what to write, if people would laugh at me, how I would manage with everything else on my to-do list, and was regularly met by a deafening silence!

I often felt like giving up, feeling totally demoralised and stupid.

But I’ve learnt how to work through that with tools, planning techniques, shortcuts, and mindset switches. So, if you are ready to up your business blogging or learn other ways to easily streamline and market your business for better profits, book a chat with me. I’m here for you.


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